How psychology qualifications can boost your career opportunities
Even though psychology is often associated with health care and social work, plenty of other industries require skills and knowledge related to analysing and managing human-centric information. Now that we’ve recognised the transformative qualities of big data and AI, research has found an increased need for professionals who can take a human-centric approach to their work. This means qualifications relating to the study of human behaviour can enhance your employability in countless professions.
Read on to find out how a psychology qualification can boost your career opportunities.
Marketing & Advertising
How can a marketing manager best appeal to their target audience in a world full of competing messages? Understanding the psychology of consumers is an integral part of creating engaging marketing materials.
Elements of psychology can be seen throughout many common advertising techniques used by marketing managers, user experience designers, customer experience managers and other marketing professionals. These techniques include:
Priming – The process of priming works by exposing audiences to one stimulus with the aim of changing their response to a later stimulus. Priming relies on a nonconscious form of memory and can be achieved through something as simple as background music or the words used in an advertisement voiceover.
Design manipulation – Employed by user experience designers, design manipulation involves creating user interfaces that persuade users to take actions outside their normal behaviour. For example, purchasing items they would otherwise consider too expensive. It’s part of what makes online shopping so addictive.
Reciprocity – From buy-1-get-1-free deals to handwritten notes with online orders, there are many ways to make reciprocity part of your marketing strategy. It makes consumers feel as though they’ve received something extra in return for spending their money.
Public relations is also closely related to psychology. When a business wants to understand how consumers perceive their brand they’ll often turn to a public relations specialist for advice on how to improve their image and public perception. This may involve issuing press releases, arranging media events, creating content, and coaching clients on branding. Due to the nature of this work, having a background in psychology is highly beneficial for anyone in the business of managing public perceptions.
The human resources industry has a lot in common with psychology. HR professionals who have studied psychology are better equipped to implement hiring practices that foster a healthy workplace culture, leading to high staff retention and increased productivity. Now that companies are constantly restructuring due to mergers and acquisitions, change management is a core skill for human resources advisors. Psychology principles can be used to help ease employees’ fear of change as they prepare to assimilate and develop a new culture.
Psychology plays a similar role in recruitment, as hiring processes can be fraught with subjectivity, especially if the person responsible for finding candidates can’t recognise their own prejudices. Having highly developed psychology skills will help you recognise your own unconscious biases, giving you the ability to build a diverse workforce.
Social Work & Community Services
There are many types of psychology jobs in the social work and community services sector. The field of psychology is intertwined with social work, as many common issues found in communities can be traced back to mental health. Being able to diagnose and offer solutions for psychiatric conditions is one of the most valuable skills you can offer as a social worker.
It’s possible to apply psychology skills to a range of professions associated with social work, including:
Child protection officers
In addition to these roles, police and correctional officers may also benefit from studying psychology. From routine traffic stops to enforcing prison regulations, law enforcement professionals interact with people under tense circumstances every day. In order to perform their duties to the highest possible standard, they need to be able to communicate effectively in stressful situations. Gaining insight into why people respond in certain ways can help police and correctional officers listen and react appropriately.
Federal job outlook data ranks the education and training industry as one of the main employers for psychology graduates, indicating that many teachers see the value in learning about human behaviour. Whether you specialise in early education, primary, or secondary teaching, studying psychology will enhance your ability as a teacher to intervene in educational and developmental obstacles.
Offering an understanding of human development, psychology qualifications give teachers greater scope in identifying and providing solutions for conditions that impact learning abilities. Rather than guessing the reason for poor learning outcomes, teachers with a background in psychology can offer recommendations on how to resolve issues.
Beyond the obvious specialisation of counselling, psychology can be put to excellent use in other health care roles. The key principles of psychology are designed to influence the way people think, feel, behave and react. For health care specialists, understanding these principles is an essential part of providing a high standard of patient support in primary care settings. Psychology is a branch of health care after all, with values based on evidence and peer-reviewed research.
Doctors, nurses, aged care workers, occupational therapists, and other health care specialists need to know how to interact with other professionals and members of the public in order to deliver a high standard of care for patients. Learning about human behaviour is an effective way to develop advanced communication skills that can be applied in combination with clinical knowledge.
Psychology can also be used in creative health care professions, such as art therapy. Designed to promote stress management and encourage self-expression, this form of health care can be effective in addressing a range of physical and emotional problems.
Choosing the right psychology qualification for your career
Studying psychology not only gives you with the fundamental knowledge needed to understand human behaviour, but also provides you with flexible skills used in a variety of different industries, such as the ones listed above. So if you are looking to enhance your career, a qualification in psychology, such as the Graduate Diploma in Psychology or Graduate Diploma of Psychology Advanced, could be exactly what you need to give you that extra edge.
Find out more about how a psychology qualification with Monash Online can help you achieve your career goals by booking a consultation with one of our Course Consultant’s today.