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Data analytics and insights generation

Unit Code: MAO5003

Credit Points: 6


Business intelligence and analytics applications and techniques enable organisations in making sense of vast amounts of data. Managers and analysts can benefit from applying analytical techniques for data to facilitate knowledge development for organisations and stakeholders. This unit will introduce students to the process of undertaking data transformation and analysis for the purpose of producing insights from the data to address real world problems. Students will understand from the analyst’s perspective and their toolkit on how to use modern tools (e.g. SQL, Excel, Power BI, Tableau) to run exploratory data analysis and statistical analyses. Results and outputs are then framed from a managerial perspective on how to communicate insights. The aim for students is to be able to apply analytical techniques to derive actionable insights using complex datasets.