Search Apply Now

Graduate Certificate of Marketing and Digital Communications

100% online

Study load

20-24 hours per week

Units

4

Intakes

Jan, Mar, May, Jul, Aug, Oct

Forge a new career path in the ever-evolving world of digital marketing.

The future is digital

Marketing and communication professionals are at the forefront of the digital revolution. Through the innovative use of social media, digital advertising, web copywriting and other evolving tools, they are utilising technology to develop online brand presence and awareness and help build crucial relationships between businesses and consumers.

This industry-focused graduate certificate will provide you with the key skills necessary for operating in a digitally integrated world. Step into a new career within marketing and communications, or leverage your new qualification to progress in this growing, creative field.

What you will learn
  • Digital fluency
    Focus on the impact that emerging digital technologies are having on communications.
  • Marketing
    Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
  • Digital media
    Extend your understanding of the role digital media, such as social media, plays in marketing.

This course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing digital marketing and communications.

Part A. 2 units (12 credit points)
You must complete 12 credit points from the following units

Principles of global communications

Strategic communications in a digital era

Data analytics in communications

Effective crisis communications

You must complete 12 credit points from the following units

Social media marketing

Digital marketing

Marketing principles in a digital world

Integrated marketing communications

An Australian undergraduate degree or equivalent qualification, or experience approved by the faculty.

English requirements

Applicants must meet the English language requirements.

University entrance requirements

Minimum entrance requirements apply for admission to Monash University Australia.

For the Graduate Certificate of Marketing and Digital Communications, the estimated cost is $3775.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Marketing and digital communications online at Monash

The Graduate Certificate of Marketing and Digital Communications will equip you with the skills needed to develop a compelling voice for businesses online, growing their influence and customer base. You’ll develop expertise in writing for the web and will learn to utilise powerful online tools, such as social media and data analytics.  

With an emphasis on current marketing trends and international communication strategies, the course will ready you to step into a range of sectors. You’ll be exposed to ideas and skills relating to a broad variety of career outcomes during your studies, which are delivered 100 per cent online.

Meet your academic team

Dr Mugdha Rai

Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.

Alison Stieven-Taylor

Alison Stieven-Taylor has more than 20 years’ experience as a strategic communications consultant. Her research looks at visual communication in the digital media space. She is an international commentator on photography as social change and publisher of the blog Photojournalism Now.

Bora Min

Bora Min is a consumer behaviour researcher who specialises in consumer novelties, innovation and new product adoption. Her research focusses on how feelings of control influence consumers’ need to adopt new products. She has bachelor’s and master’s degrees in Social Psychology and a PhD in Marketing.

Thanks to Monash, I have the potential to be promoted and work internationally, and I am only two units in.

Sarah

Monash Online student

Industry insights

A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles, including: 

  • digital marketing specialist 
  • digital marketing coordinator 
  • digital marketing manager 
  • communications adviser 
  • marketing communications specialist 
  • copywriter. 

4.4 stars out of 5
Digital marketing specialists report very high job satisfaction.

21.1% job growth is expected for digital marketing specialist roles over the next five years.

$70,000 is the most common salary for a marketing specialist in Victoria.

Download Brochure

Fill in your details to download an interactive course brochure containing:

  • course information
  • career pathways
  • how online study works
  • course fees
  • how to apply