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Graduate Certificate of Marketing and Digital Communications
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Study mode

Accelerated 100% Online

Duration

0.7 years part-time

Units

4

Intakes

Jan, Mar, May, Jul, Aug, Oct

Fees

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You may be eligible for FEE-HELP. Learn more.

$17,500 total course fee

Discover new digital media innovations

Applications close in 22 days

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Plan moments that matter

The Graduate Certificate in Marketing and Digital Communications teaches the key skills to reach digitally connected audiences. You’ll learn how to provide different value propositions across a range of media.

4.0 stars out of 5

Digital Marketers rate job satisfaction very high

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Design connected experiences

Future-focused qualification

Leverage your digital insight to advance your marketing career.

Accelerated & 100% online

Study that’s flexible

Coursework and assessments designed to fit around your needs.

Support seven days a week

Learning advice and study assistance

Dedicated support services designed for your study discipline.

The future is digital

Marketing and communication professionals are at the forefront of the digital revolution. Through the innovative use of social media, digital advertising, web copywriting and other evolving tools, they are utilising technology to develop online brand presence and awareness and help build crucial relationships between businesses and consumers.

This industry-focused graduate certificate will provide you with the key skills necessary for operating in a digitally integrated world. Step into a new career within marketing and communications, or leverage your new qualification to progress in this growing, creative field.

What you will learn
  • Digital fluency
    Focus on the impact that emerging digital technologies are having on communications.
  • Marketing
    Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
  • Digital media
    Extend your understanding of the role digital media, such as social media, plays in marketing.
Receive a one-on-one consultation about your study options.

Our worldwide rankings

Dedicated to academic excellence, Monash University has achieved international recognition and renown.
Australia
# 2
THE World University Rankings
(2023)
International
# 44
THE World University Rankings
(2023)

Pathway to a masters degree

You can graduate with a Graduate Certificate of Marketing and Digital Communications in approximately 0.7 years part-time accelerated, after completing 4 units (24 credit points).

You can also continue studying after completing approximately 2 years part-time accelerated, 12 units (72 credit points total), and you’ll receive a Master of Marketing and Digital Communications.

This course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing digital marketing and communications.

Need further clarification about our online course structure?

You can submit an enquiry directly to our student consultants by using the form listed on our contact us page. You’ll have the opportunity to schedule a call if you’d like to receive further information.

You must complete 12 credit points from the following units

Principles of global communications

Strategic communications in a digital era

Data analytics in communications

Effective crisis communications

You must complete 12 credit points from the following units

Social media marketing

Digital marketing

Marketing principles in a digital world

Integrated marketing communications

An Australian bachelor degree with at least pass (50%) average (or equivalent), or a minimum of three years work experience in a relevant field*.

English requirements

Applicants must meet the English language requirements.

University entrance requirements

Minimum entrance requirements apply for admission to Monash University Australia.

If you need help understanding the above entry requirements, reach out to our student consultants on our contact us page and schedule a booking for a chat.

*Applicants are required to provide a Curriculum Vitae and a reference from their employer.

For the Graduate Certificate of Marketing and Digital Communications, the estimated cost is $4,375.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Looking for clarification on fees or scholarships?

Enquire with our student consultants and schedule a call to get your questions answered.

Career outcomes

The workplace of the future is an exciting and dynamic place. The Graduate Certificate of Marketing and Digital Communications degree is designed to equip you with the necessary skills to succeed in a constantly changing global environment.

What does the future look like for Digital Marketing Managers?

The expansive digital space is constantly evolving, making Digital Marketing Managers sought-after and well-paid.

Salary

$110,000

The most common salary for a Digital Marketing Manager in Victoria.

Star rating

4 / 5

Digital Marketing Managers report very high job satisfaction.

Industry Growth

+11.4%

Expected growth for Digital Marketing Managers over five years.

Marketing and Digital Communications online at Monash

The Graduate Certificate of Marketing and Digital Communications will equip you with the skills needed to develop a compelling voice for businesses online, growing their influence and customer base. You’ll develop expertise in writing for the web and will learn to utilise powerful online tools, such as social media and data analytics.  

With an emphasis on current marketing trends and international communication strategies, the course will ready you to step into a range of sectors. You’ll be exposed to ideas and skills relating to a broad variety of career outcomes during your studies, which are delivered 100 per cent online.

Meet your academic team

Dr Mugdha Rai

Course Designer

Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.

Alison Stieven-Taylor

Alison Stieven-Taylor has more than 20 years’ experience as a strategic communications consultant. Her research looks at visual communication in the digital media space. She is an international commentator on photography as social change and publisher of the blog Photojournalism Now.

Bora Min

Bora Min is a consumer behaviour researcher who specialises in consumer novelties, innovation and new product adoption. Her research focuses on how feelings of control influence consumers’ need to adopt new products. She has bachelor’s and master’s degrees in Social Psychology and a PhD in Marketing.

Marketing and Digital Communications at Monash Online

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What appealed most to me about this course was that it was highly practical. In every unit studied, the theoretical content was linked directly to real-world examples. Assessments allowed you to select a campaign or an organisation of choice which led me to discover and refine my interest in humanitarian causes. I now work in this industry in a marketing and digital communications role and couldn't be happier.

Julie Russell

Monash Online Graduate

Frequently Asked Questions

Unlike other marketing courses, Monash’s Graduate Certificate of Marketing and Digital Communications equips you with specialist knowledge in the digital space so you can keep pace with contemporary digital trends.
We’ve included digital communications in this course so you can learn the impact that emerging digital technologies have on modern communications.
In doing so, you will enhance your understanding of the role digital media – such as social media – plays in marketing. This will give you a significant advantage when applying for more senior marketing roles.
In this case, ‘relevant work experience’ means you should have at least two years of marketing or related work experience approved by the faculty, plus a bachelor’s degree.
If you are using a CV, you will need at least five years’ work experience in marketing or communications, or related experience approved by the faculty.
*Applicants are required to provide a Curriculum Vitae and two references from their employers.
Receive a one-on-one consultation about your study options.

Download a course guide

Fill in your details to download an interactive course guide containing:

  • course information
  • career pathways
  • how online study works
  • course fees
  • how to apply

Monash Online is a partnership between Monash University and Online Education Services (OES). Learn more.