Graduate Certificate of Marketing and Digital Communications
20-24 hours per week
Jan, Mar, May, Jul, Aug, Oct
Forge a new career path in the ever-evolving world of digital marketing.
The future is digital
Marketing and communication professionals are at the forefront of the digital revolution. Through the innovative use of social media, digital advertising, web copywriting and other evolving tools, they are utilising technology to develop online brand presence and awareness and help build crucial relationships between businesses and consumers.
This industry-focused graduate certificate will provide you with the key skills necessary for operating in a digitally integrated world. Step into a new career within marketing and communications, or leverage your new qualification to progress in this growing, creative field.
What you will learn
- Digital fluency
Focus on the impact that emerging digital technologies are having on communications.
Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
- Digital media
Extend your understanding of the role digital media, such as social media, plays in marketing.
This course comprises 24 credit points of study which provide knowledge, skills, attitudes and values required of skilled practitioners working in a range of fields addressing digital marketing and communications.
Part A. 2 units (12 credit points)
For the Graduate Certificate of Marketing and Digital Communications, the estimated cost is $3775.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Marketing and digital communications online at Monash
The Graduate Certificate of Marketing and Digital Communications will equip you with the skills needed to develop a compelling voice for businesses online, growing their influence and customer base. You’ll develop expertise in writing for the web and will learn to utilise powerful online tools, such as social media and data analytics.
With an emphasis on current marketing trends and international communication strategies, the course will ready you to step into a range of sectors. You’ll be exposed to ideas and skills relating to a broad variety of career outcomes during your studies, which are delivered 100 per cent online.
Meet your academic team
Dr Mugdha Rai
Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.
Alison Stieven-Taylor has more than 20 years’ experience as a strategic communications consultant. Her research looks at visual communication in the digital media space. She is an international commentator on photography as social change and publisher of the blog Photojournalism Now.
Thanks to Monash, I have the potential to be promoted and work internationally, and I am only two units in.
Monash Online student
A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles, including:
- digital marketing specialist
- digital marketing coordinator
- digital marketing manager
- communications adviser
- marketing communications specialist
Studying online, the Monash way
Courses designed for online
Gain a world-class education, delivered through a dynamic virtual classroom and taught by leading academics.
Support seven days a week
You’ll have ongoing access to dedicated support services that have been specifically designed for your discipline.
Equipped for career success
You’ll graduate as an in-demand employee, ready to take the next step in your career.
Fill in your details to download an interactive course brochure containing:
- course information
- career pathways
- how online study works
- course fees
- how to apply