Master of Business Management

Unit Code: APG5191

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In the fast-changing world of globalisation and communications, ‘Principles of global communications’ will provide foundation knowledge and skills in the understanding of political economy and the power of media ownership. Representation and social media will be a particular focus, together with an understanding of the roles played by audiences, media reception and consumption. Digital disruptions in industries across diverse sectors will be further explored in the context of the complexities posed by policy, regulation, data and privacy. This unit also has a focus on networked communications.

Unit Code: APG5192

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Strategic communication in a digital era further explores broad debates in the core concepts and theories of strategic communication across public, private and non-government sectors in a global context. In today’s societal world anyone from politicians, to business leaders, to environmental and human rights groups, as examples, lean to the fields of communications and media to advance their strategic aims and goals. Sources, strategies and ethics will be further analysed together with a particular emphasis on the complexities of new social movements and communication for development. These distinct ethical considerations are critical to professional communications in a digital era.

Unit Code: APG5193

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Data analytics in communications is an introduction to the role of big data in the field of strategic communications. Data analytics is discussed and interpreted to assist in providing insights to the processes of communication. A key emphasis will be on social network analysis in which digital data will be gathered, analysed and visualised in the context of communication flows. Google search trends will be further explored, together with a focus on distinct ethical, legal and public interest implications raised by the use of big data.

Unit Code: APG5194

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Effective crisis communications will identify and critically evaluate key concepts and theories in the context of crisis communications and issues management. Corporations, including key stakeholders, the government and the non-profit sector will be further explored, identified and critically evaluated with a focus on the implications of increasing globalisation and digital technologies. The role of empathy in crisis communications and disaster response will also be a focus to assist with the design and development of effective and ethical communications plans. Advanced communication, research and analytical skills will be utilised to proactively manage issues and crises and mitigate their impact for diverse organisations.

Unit Code: LAW5800

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

‘Foundations of law in the digital world’ will introduce you to legal processes and principles in a digital context. This unit teaches you the fundamentals of how to analyse the laws and regulations that govern data and technology, making it ideal for students who have entered the course without previously studying law. You will then apply legal principles to authentic digital technology and law scenarios with a range of practical work.

Unit Code: LAW5802

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In ‘Ethics, policy and governance’ questions about the governance, ethics and accountability of new technologies are raised. Your learning will focus on debates about the theories, principles and values that should guide the development and application of digital technologies. You will also evaluate the governance methods that currently exist and consider what other methods should be introduced the minimise the risks associated with new technology.

Unit Code: LAW5801

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

As technology evolves and continues to advance into the future, so must the law that governs it. ‘Dimensions of digital technology’ provides you with the technical knowledge required to understand the fundamental aspects of the digital world and how its technologies intersect with the law. You will examine key technologies and systems such as artificial intelligence, data collection and surveillance technologies and consider how existing legal principles can be adapted.

Unit Code: LAW5803

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

New digital technologies raise vital questions and concerns about how we address privacy issues. In ‘Fundamentals of privacy law’ you will be introduced to the concepts of privacy, digital technology, data and the law. You will also examine the Australian Privacy Principles in the Commonwealth Privacy Act and how they apply to businesses and other non-governmental bodies.

Unit Code: MKO5916

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Marketing principles in a digital world examines the concepts and theories of marketing and applies them within a digital context. The unit will explore developing a marketing orientation through value, whilst understanding consumer behaviour in a digital world. The role of marketing in the creation of value for stakeholders, together with using contemporary tools to understand consumers and their needs will be a key focus. Product development in a digital world, creating value through pricing and capturing value through distribution will also be analysed. Strategic marketing tools to design and implement effective competitive strategies will be appraised and selected to create value through marketing ethics, sustainability and CSR.

Unit Code: MKO5601

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Social media marketing will analyse and critically review the social media landscape. Social media marketing strategy, social campaigns and IMC – including Strategies and viral will be further explored. Students will be able to advise and authenticate how organisations can utilise social media to build an in-depth understanding of customers and stakeholders, including the social media customer, social networks and communities. Consumer behaviour and critics of social media marketing will also be analysed to debate and critically reflect on how ideas spread through social media and devise strategies to meet consumers’ needs and wants.

Unit Code: MKO5926

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Integrated marketing communications utilises industry based and theoretical frameworks and processes to prepare an integrated marketing communications plan. The plan will focus on realistic integrated marketing communication objectives and targeting, demonstrating the use of individual and integrated strategies. Tactics relating to marketing communications, message and media decisions will also be recommended and justified. Influences affecting the efficient achievement of integrated marketing communication objectives including budget, resource allocation, project management and environmental pressures will be evaluated. Broader marketing communication industry issues, offering insight and analysis based on research will be assessed, taking into account ethics and measurement.

Unit Code: MKO5881

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Digital marketing critically reflects on how traditional marketing structures, concepts, techniques and activities translate into the digital marketing medium. The digital customer journey will be further explored, together with digital business models. An integrated perspective of how digital marketing contributes to value creation for all stakeholders will be a key focus. Search engine marketing, mobile marketing and the role of social in digital marketing will be critically reviewed to create and develop innovative digital solutions to fulfil identifiable needs. Emerging technologies will be adapted and implement, together with theory and practice to the rapidly evolving digital marketing environment.

Unit Code: LEO5130

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

A key challenge for organisations and leaders is the implementation of system-wide changes to fundamental processes, products, services, culture and/or ways of doing business. Digital transformation is a key example of these major change initiatives confronting many organisations. Current conditions within organisations include volatility, uncertainty, complexity and ambiguity thereofre you need to be increasingly adept at managing and implementing change. Different approaches to implementing and managing transformation, including planned change approaches, emergent change approaches and agile are introduced, explored and applied.

Unit Code: LEO5113

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment. This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program. IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: LEO5114

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment. This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program. IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: MGO5992

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Overall, this unit will enhance your value to potential employers, and help you become successful, and assist with your long-term career goals and aspirations. The focus is on building your capacity to drive and support your own professional development. Self-reflection iis central to being a successful leader and this unit builds upon your capacity to achieve your career goals and will develop your ability to market yourself effectively.