Master of Business Management specialising in Marketing

Unit Code: LEO5001

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Leadership emerges in new forms to meet the the challenges of organisations becoming increasingly virtual, complex, and dynamic. This unit explores the future focused practice of leadership and prepares participants to influence others ethically in emergent environments, without the reliance on formal authority, whilst providing you with the opportunities to reflect on your personal experiences of leadership and further develop your leadership practice.

Unit Code: LEO5002

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In the age of disruption, competitive landscapes become increasingly inter-connected, digital, and dynamic. To remain sustainable an organisation’s business model and internal processes including operations, marketing, and information management, must keep pace with environmental change. This unit prepares students to focus on the realisation of strategies in adaptive, aligned, and agile organisations. It will also provide opportunities to develop your understanding of strategy and business model design for agile organisations.

Unit Code: LEO5003

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Entrepreneurs (and organisational intrapreneurs) who embrace innovation can create and commercialise new technology and monetise intellectual property, setting their organisations apart in a competitive environment, even re-defining an industry. Students will explore the adoption and impact of technological advances, especially artificial intelligence and digital transformation, that prepares you for the challenge of innovation. This unit will build on foundational models and concepts of innovation and creativity, and you will undertake a critical review of your collective experience of ideation, creativity, and design thinking, that extend your ability to contribute to organisational innovation.

Unit Code: LEO5004

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Rapid changes in competitive models and capital markets create new challenges for organisations to manage the resources necessary to compete, particularly financial resources. To support on-going organisational performance and to inform decisions for organisational transformation, the organisation’s financial management and resource utilisation must align with the organisation’s strategic intent. Building on foundational concepts and a critical review of resource allocation and control systems, the unit will extend your practical understanding of financial management.

Unit Code: MKO5916

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Marketing principles in a digital world examines the concepts and theories of marketing and applies them within a digital context. The unit will explore developing a marketing orientation through value, whilst understanding consumer behaviour in a digital world. The role of marketing in the creation of value for stakeholders, together with using contemporary tools to understand consumers and their needs will be a key focus. Product development in a digital world, creating value through pricing and capturing value through distribution will also be analysed. Strategic marketing tools to design and implement effective competitive strategies will be appraised and selected to create value through marketing ethics, sustainability and CSR.

Unit Code: MKO5926

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Integrated marketing communications utilises industry based and theoretical frameworks and processes to prepare an integrated marketing communications plan. The plan will focus on realistic integrated marketing communication objectives and targeting, demonstrating the use of individual and integrated strategies. Tactics relating to marketing communications, message and media decisions will also be recommended and justified. Influences affecting the efficient achievement of integrated marketing communication objectives including budget, resource allocation, project management and environmental pressures will be evaluated. Broader marketing communication industry issues, offering insight and analysis based on research will be assessed, taking into account ethics and measurement.

Unit Code: MKO5881

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Digital marketing critically reflects on how traditional marketing structures, concepts, techniques and activities translate into the digital marketing medium. The digital customer journey will be further explored, together with digital business models. An integrated perspective of how digital marketing contributes to value creation for all stakeholders will be a key focus. Search engine marketing, mobile marketing and the role of social in digital marketing will be critically reviewed to create and develop innovative digital solutions to fulfil identifiable needs. Emerging technologies will be adapted and implement, together with theory and practice to the rapidly evolving digital marketing environment.

Unit Code: MKO5601

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Social media marketing will analyse and critically review the social media landscape. Social media marketing strategy, social campaigns and IMC – including Strategies and viral will be further explored. Students will be able to advise and authenticate how organisations can utilise social media to build an in-depth understanding of customers and stakeholders, including the social media customer, social networks and communities. Consumer behaviour and critics of social media marketing will also be analysed to debate and critically reflect on how ideas spread through social media and devise strategies to meet consumers’ needs and wants.

Unit Code: LEO5130

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

A key challenge for organisations and leaders is the implementation of system-wide changes to fundamental processes, products, services, culture and/or ways of doing business. Digital transformation is a key example of these major change initiatives confronting many organisations. Current conditions within organisations include volatility, uncertainty, complexity and ambiguity therefore you need to be increasingly adept at managing and implementing change. Different approaches to implementing and managing transformation, including planned change approaches, emergent change approaches and agile are introduced, explored and applied.

Unit Code: LEO5113

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment.

This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program.

IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: LEO5114

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment.

This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program.

IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: MGO5992

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Overall, this unit will enhance your value to potential employers, and help you become successful, and assist with your long-term career goals and aspirations. The focus is on building your capacity to drive and support your own professional development. Self-reflection is central to being a successful leader and this unit builds upon your capacity to achieve your career goals and will develop your ability to market yourself effectively.