Master of Business Management specialising in Marketing
20 – 24 hours per week
Jan, Mar, May, Jul, Aug, Oct
Drive sustainable business performance and create meaningful value for customers with a specialisation in Marketing.
Lead teams and businesses to success
All industries require strong leadership to manage and inspire their teams and steer projects to successful outcomes. The Master of Business Management will prepare you to become an effective leader in an increasingly agile business environment, and will equip you with the skills needed to step into a management position in your field.
A specialisation in Marketing will expand on key elements of marketing theory in a digital context. You will learn advanced marketing knowledge and skills, and use them to make socially responsible decisions to support business objectives and create unique customer experiences.
What you will learn
- Strategic leadership
Acquire an adaptable leadership skill set, ready to meet the challenges of the changing business landscape.
- Financial management
As markets change, position yourself with the financial management skills to allocate resources strategically, with a mind towards the big picture.
Advance your marketing skills through a business management lens, focusing on key areas such as marketing communications, web content creation, and digital and social media marketing.
This course is structured in three parts: Part A. Business management foundation, Part B. Specialisation studies, and Part C. Application studies.
All students complete Part C. Depending upon prior qualifications, you may receive credit for Part A or Part B or both.
Note: If you are eligible for credit for prior studies, you may elect not to receive the credit.
Part A. Business management foundation: 4 units (24 points)
These units will introduce you to business management practice at an advanced graduate level. They are designed to extend your ability to manage an organisation while building on existing professional work experience.
Leadership for organisational advancement
Strategic management for agile organisations
Innovation and new value creation
Part B. Marketing: 4 units (24 points)
The focus of these units is to develop your expertise in Marketing and provide the knowledge and skills needed to work across the borders of context or discipline.
Marketing principles in a digital world
Integrated marketing communications
Part C. Application studies: 4 units (24 points)
Undertake professional and project work that can contribute to a portfolio of professional development.
An Australian bachelor’s degree in a relevant discipline or an equivalent qualification and achieved a Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as determined by the Monash Business School.
An Australian bachelor’s degree and achieved a Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as approved by the Monash Business School, plus two years relevant work experience.
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements apply for admission to Monash University Australia.
For the Master of Business Management, the estimated cost is $4,125.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Business Management online at Monash
Undertake a master’s degree online with the elite Monash Business School, which is ranked among the top 1 per cent of business schools in the world and is a holder of triple crown accreditation.
You’ll take advanced foundational units and gain digital-focused specialist knowledge through application units before capping your professional development portfolio through career-driven industry projects. This course allows you to deep dive into a specialisation of your choice, giving you a rounded and flexible graduate qualification.
Meet your academic team
Associate Professor Jonathan Matheny
Jonathan Matheny is the Director of Program Development for Leadership and Executive Education. He leads the development of new programs and teaches personal development, leadership and organisational change. He has led academic programs and lectures across North America, Europe and Asia.
Professor Richard Hall
Richard Hall is the Deputy Dean of Leadership and Executive Education. His research is in management and organisational studies, including leadership, technology and organisational change and the future of work. He is the Co-editor of Leadership Development and Practice, and his research has been published internationally.
Dr Janine Williamson
Janine Williamson has over 10 years’ experience as a management lecturer within the higher education sector. Her research focuses on social sustainability, social marketing, Aboriginal enterprise and graduate employability. She has a marketing PhD and an honours degree in Business Management.
Monash has propelled my career to new heights I never thought possible.
Monash Online student
Businesses increasingly require graduates with fresh skills in marketing as we move into the digital age. This shift has created new mid to senior-level opportunities for marketing professionals, including:
- Marketing and Business Development Manager
- National Marketing Manager
- Product Manager
- Strategic Portfolio Manager
- Advertising Manager.
4.1 stars out of 5
Business managers rate their job satisfaction as very high.
6.2% job growth is expected for business manager roles over the next five years.
$103,000 is the most common salary for a business manager in Australia.
Studying online, the Monash way
Courses designed for online
Gain a world-class education, delivered through a dynamic virtual classroom and taught by leading academics.
Support seven days a week
You’ll have ongoing access to dedicated support services that have been specifically designed for your discipline.
Equipped for career success
You’ll graduate as an in-demand employee, ready to take the next step in your career.
Download a course guide
Fill in your details to download an interactive course guide containing:
- course information
- career pathways
- how online study works
- course fees
- how to apply
Monash Online is a partnership between Monash University and Online Education Services (OES). Learn more.