Master of Business Management specialising in Digital Communications
100% online
Study Load
20 – 24 hours per week
Units
12
Intakes
Jan, Mar, May, Jul, Aug, Oct
Become a tech-savvy digital communication leader – connecting business with diverse audiences.
Lead teams and businesses to success
All industries require strong leadership to manage and inspire their teams and steer projects to successful outcomes. The Master of Business Management will prepare you to become an effective leader in an increasingly agile business environment, and will equip you with the skills needed to step into a management position in your field.
The Digital Communications specialisation merges various strands of contemporary strategic communications. This constantly shifting industry is more vital than ever as the world is reshaped by access to information, technological advancement and increases in global interaction. This specialisation will help you develop the expertise to build better communication plans, make stronger connections with your audience, and rise as a leader.
What you will learn
- Strategic leadership
Acquire an adaptable leadership skill set, ready to meet the challenges of the changing business landscape. - Financial management
As markets change, position yourself with the financial management skills to allocate resources strategically, with a mind towards the big picture. - Digital communications
Acquire a practical understanding of big data analytics, social media engagement and communication strategy, which will prepare you for professional work in an increasingly fast-moving and interconnected world.
Structure
This course is structured in three parts: Part A. Business management foundation, Part B. Specialisation studies, and Part C. Application studies.
All students complete Part C. Depending upon prior qualifications, you may receive credit for Part A or Part B or both.
Note: If you are eligible for credit for prior studies, you may elect not to receive the credit.
Part A. Business management foundation: 4 units (24 points)
These units will introduce you to business management practice at an advanced graduate level. They are designed to extend your ability to manage an organisation while building on existing professional work experience.
Leadership for organisational advancement
Strategic management for agile organisations
Part B. Digital Communications: 4 units (24 points)
The focus of these units is to develop your expertise in Digital Communications and provide the knowledge and skills needed to work across the borders of context or discipline.
Data analytics in communications
Principles of global communications
Part C. Application studies: 4 units (24 points)
Undertake professional and project work that can contribute to a portfolio of professional development.
Entry Requirements
An Australian bachelor’s degree in a relevant discipline or an equivalent qualification and achieved a Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as determined by the Monash Business School.
OR
An Australian bachelor’s degree and achieved a Weighted Average Mark (WAM) of 60 or an equivalent Grade Point Average as approved by the Monash Business School, plus two years relevant work experience.
English requirements
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements apply for admission to Monash University Australia.
Fees
For the Master of Business Management, the estimated cost is $4,125.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.
Scholarships
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Business management online at Monash
Undertake a master’s degree online with the elite Monash Business School, which is ranked among the top 1 per cent of business schools in the world and is a holder of triple crown accreditation.
You’ll take advanced foundational units and gain digital-focused specialist knowledge through application units before capping your professional development portfolio through career-driven industry projects. This course allows you to deep dive into a specialisation of your choice, giving you a rounded and flexible graduate qualification.
Meet your academic team
Associate Professor Jonathan Matheny
Jonathan Matheny is the Director of Program Development for Leadership and Executive Education. He leads the development of new programs and teaches personal development, leadership and organisational change. He has led academic programs and lectures across North America, Europe and Asia.
Professor Richard Hall
Richard Hall is the Deputy Dean of Leadership and Executive Education. His research is in management and organisational studies, including leadership, technology and organisational change and the future of work. He is the Co-editor of Leadership Development and Practice, and his research has been published internationally.
Dr Janine Williamson
Janine Williamson has over 10 years’ experience as a management lecturer within the higher education sector. Her research focuses on social sustainability, social marketing, Aboriginal enterprise and graduate employability. She has a marketing PhD and an honours degree in Business Management.
Monash has propelled my career to new heights I never thought possible.

Sarah
Monash Online student
Industry insights
Digital communication practitioners are in high demand, with an adaptable skill set that opens up careers as creatives, journalists, educators, strategists and policymakers across a range of technology-mediated industries, including media, advertising, arts and entertainment, telecommunications and the public service.
This program is particularly valuable for professionals moving into leadership roles within the emerging content and services sector. Roles that include:
- chief digital officer
- digital content designer
- digital content producer
- digital journalist
- digital strategist
- media researcher
- internal communications manager.

4.1 stars out of 5
Business managers rate their job satisfaction as very high.

6.2% job growth is expected for business manager roles over the next five years.

$103,000 is the most common salary for a business manager in Australia.
Studying online, the Monash way
Courses designed for online
Gain a world-class education, delivered through a dynamic virtual classroom and taught by leading academics.
Support seven days a week
You’ll have ongoing access to dedicated support services that have been specifically designed for your discipline.
Equipped for career success
You’ll graduate as an in-demand employee, ready to take the next step in your career.
Download a course guide
Fill in your details to download an interactive course guide containing:
- course information
- career pathways
- how online study works
- course fees
- how to apply
Monash Online is a partnership between Monash University and Online Education Services (OES). Learn more.