Master of Business Management specialising in Digital Communications

Unit Code: LEO5001

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Leadership emerges in new forms to meet the the challenges of organisations becoming increasingly virtual, complex, and dynamic. This unit explores the future focused practice of leadership and prepares participants to influence others ethically in emergent environments, without the reliance on formal authority, whilst providing you with the opportunities to reflect on your personal experiences of leadership and further develop your leadership practice.

Unit Code: LEO5002

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In the age of disruption, competitive landscapes become increasingly inter-connected, digital, and dynamic. To remain sustainable an organisation’s business model and internal processes including operations, marketing, and information management, must keep pace with environmental change. This unit prepares students to focus on the realisation of strategies in adaptive, aligned, and agile organisations. It will also provide opportunities to develop your understanding of strategy and business model design for agile organisations.

Unit Code: LEO5003

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Entrepreneurs (and organisational intrapreneurs) who embrace innovation can create and commercialise new technology and monetise intellectual property, setting their organisations apart in a competitive environment, even re-defining an industry. Students will explore the adoption and impact of technological advances, especially artificial intelligence and digital transformation, that prepares you for the challenge of innovation. This unit will build on foundational models and concepts of innovation and creativity, and you will undertake a critical review of your collective experience of ideation, creativity, and design thinking, that extend your ability to contribute to organisational innovation.

Unit Code: LEO5004

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Rapid changes in competitive models and capital markets create new challenges for organisations to manage the resources necessary to compete, particularly financial resources. To support on-going organisational performance and to inform decisions for organisational transformation, the organisation’s financial management and resource utilisation must align with the organisation’s strategic intent. Building on foundational concepts and a critical review of resource allocation and control systems, the unit will extend your practical understanding of financial management.

Unit Code: APG5193

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Data analytics in communications is an introduction to the role of big data in the field of strategic communications. Data analytics is discussed and interpreted to assist in providing insights to the processes of communication. A key emphasis will be on social network analysis in which digital data will be gathered, analysed and visualised in the context of communication flows. Google search trends will be further explored, together with a focus on distinct ethical, legal and public interest implications raised by the use of big data.

Unit Code: APG5191

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In the fast-changing world of globalisation and communications, ‘Principles of global communications’ will provide foundation knowledge and skills in the understanding of political economy and the power of media ownership. Representation and social media will be a particular focus, together with an understanding of the roles played by audiences, media reception and consumption. Digital disruptions in industries across diverse sectors will be further explored in the context of the complexities posed by policy, regulation, data and privacy. This unit also has a focus on networked communications.

Unit Code: APG5192

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Strategic communication in a digital era further explores broad debates in the core concepts and theories of strategic communication across public, private and non-government sectors in a global context. In today’s societal world anyone from politicians, to business leaders, to environmental and human rights groups, as examples, lean to the fields of communications and media to advance their strategic aims and goals. Sources, strategies and ethics will be further analysed together with a particular emphasis on the complexities of new social movements and communication for development. These distinct ethical considerations are critical to professional communications in a digital era.

Unit Code: MKO5916

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Marketing principles in a digital world examines the concepts and theories of marketing and applies them within a digital context. The unit will explore developing a marketing orientation through value, whilst understanding consumer behaviour in a digital world. The role of marketing in the creation of value for stakeholders, together with using contemporary tools to understand consumers and their needs will be a key focus. Product development in a digital world, creating value through pricing and capturing value through distribution will also be analysed. Strategic marketing tools to design and implement effective competitive strategies will be appraised and selected to create value through marketing ethics, sustainability and CSR.

Unit Code: LEO5130

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

A key challenge for organisations and leaders is the implementation of system-wide changes to fundamental processes, products, services, culture and/or ways of doing business. Digital transformation is a key example of these major change initiatives confronting many organisations. Current conditions within organisations include volatility, uncertainty, complexity and ambiguity therefore you need to be increasingly adept at managing and implementing change. Different approaches to implementing and managing transformation, including planned change approaches, emergent change approaches and agile are introduced, explored and applied.

Unit Code: LEO5113

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment.

This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program.

IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: LEO5114

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This capstone unit focuses on applied research and is linked with industries and businesses who provide real-world projects to students to work on. The projects will present a real-world problem and require you to to solve it virtually, in an online learning environment.

This course will enable you to integrate your leadership capabilities, professional skills and technical expertise into a meaningful experience that will consolidate and extend your learning in the program.

IPA will be external focus. IPB students will focus on their own organisation or choose one that they have access to.

Unit Code: MGO5992

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Overall, this unit will enhance your value to potential employers, and help you become successful, and assist with your long-term career goals and aspirations. The focus is on building your capacity to drive and support your own professional development. Self-reflection iis central to being a successful leader and this unit builds upon your capacity to achieve your career goals and will develop your ability to market yourself effectively.