Search Apply Now

Master of Marketing and Digital Communications

100% online

Study load

20-24 hours per week

Units

12

Intakes

Jan, Mar, May, Jul, Aug, Oct

Find yourself at the forefront of a dynamic and evolving industry.

Make an impact online

Create a digital presence that engages an audience and compels them to act. The Master of Marketing and Digital Communications is your opportunity to become an expert voice in this field, and to develop a highly marketable skill set. 

Organisations are increasingly looking for marketing and communications professionals with specialist knowledge in the digital space to keep pace with contemporary trends. You’ll graduate from this master’s degree as an in-demand leader who understands the connection between marketing and wider society in digital and global contexts.

What you will learn
  • Digital fluency
    Focus on the impact that emerging digital technologies are having on communications.
  • Marketing
    Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
  • Digital media
    Extend your understanding of the role digital media, such as social media, plays in marketing.

The course is structured in two parts: Part A. Core master’s study, and Part B. Advanced expertise. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B.

Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

Part A. Core master's study: 8 units (48 credit points)

These units draw on best practices within communications and media studies.

Principles of global communications

Strategic communications in a digital era

Data analytics in communications

Effective crisis communications

Marketing principles in a digital world

Social media marketing

Integrated marketing communications

Digital marketing

The focus of these units is professional or scholarly work that can contribute to a portfolio of professional development.

You must complete 4 units (24 credit points) of Monash Online units not already completed.

Your entry level will determine how many units you must complete to graduate with a Master of Marketing and Digital Communications. The Master of Marketing and Digital Communications offers two pathways to entry depending on prior qualifications.

Entry level 1: 72 credit points to complete

Duration: two years part-time

An Australian bachelor’s degree in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.

OR

An Australian bachelor’s degree, with a Weighted Average Mark (WAM) of 60, or equivalent qualification and at least two years of relevant work experience approved by the faculty.

OR

An Australian bachelor’s degree and an Australian graduate certificate in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.

*Relevant disciplines include: business, humanities, marketing and social sciences.

Entry level 2: 48 credit points to complete

Duration: 1.4 years part-time

A Monash University Graduate Certificate of Marketing and Digital Communications with a Weighted Average Mark (WAM) of 60.

English requirements

Applicants must meet the English language requirements.

University entrance requirements

Minimum entrance requirements apply for admission to Monash University Australia.

For the Master of Marketing and Digital Communications, the estimated cost is $3775.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Marketing and digital communications online at Monash

Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics. Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.

Monash Online’s flexible study model means that you don’t need to take time away from your existing work or personal commitments. Gain a master’s qualification with an emphasis on current marketing trends at your own pace, from the convenience of your own home or office.

Meet your academic team

Dr Mugdha Rai

Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.

Alison Stieven-Taylor

Alison Stieven-Taylor has more than 20 years’ experience as a strategic communications consultant. Her research looks at visual communication in the digital media space. She is an international commentator on photography as social change and publisher of the blog Photojournalism Now.

Bora Min

Bora Min is a consumer behaviour researcher who specialises in consumer novelties, innovation and new product adoption. Her research focusses on how feelings of control influence consumers’ need to adopt new products. She has bachelor’s and master’s degrees in Social Psychology and a PhD in Marketing.

Monash has propelled my career to new heights I never thought possible.

Sarah

Monash Online student

Industry insights

A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles. You will be able to find work as a: 

  • digital marketing specialist 
  • digital marketing coordinator 
  • digital marketing manager 
  • communications adviser 
  • marketing communications specialist. 

4.2 stars out of 5
Digital marketing managers report very high job satisfaction.

21.1% job growth is expected for digital marketing manager roles over the next five years.

$70,000 is the most common salary for a marketing specialist in Victoria.

Download Brochure

Fill in your details to download an interactive course brochure containing:

  • course information
  • career pathways
  • how online study works
  • course fees
  • how to apply