Master of Marketing and Digital Communications

Study mode

Accelerated 100% Online

Duration

2 years part-time

Units

12

Intakes

Jan, Mar, May, Jul, Aug, Oct

Create a digital marketing career plan

Master global marketing

This Marketing and Digital Communications degree is enabling in-demand graduates to thrive in connected industries. You’ll learn how to use digital technology to deliver life-cycle value to customers.

4.0 stars out of 5

Digital Marketers rate job satisfaction very high

Choose a path to two degrees

Graduate with two masters degrees

Add four extra specialist studies units to receive two testamurs

Accelerated & 100% online

Study that’s flexible

Coursework and assessments designed to fit around your needs.

Support seven days a week

Learning advice and study assistance

Dedicated support services designed for your study discipline.

Make an impact online

Create a digital presence that engages an audience and compels them to act. The Master of Marketing and Digital Communications is your opportunity to become an expert voice in this field, and to develop a highly marketable skill set.

Organisations are increasingly looking for marketing and communications professionals with specialist knowledge in the digital space to keep pace with contemporary trends. You’ll graduate from this master’s degree as an in-demand leader who understands the connection between marketing and wider society in digital and global contexts.

What you will learn

Digital fluency
Focus on the impact that emerging digital technologies are having on communications.

Marketing
Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.

Digital media
Extend your understanding of the role digital media, such as social media, plays in marketing.

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Our worldwide Marketing rankings

Dedicated to academic excellence, Monash University has achieved international recognition and renown in its Marketing courses.

Australia

^# 2

THE World University Rankings

(2023)

International

^# 44

THE World University Rankings

(2023)

Marketing and Digital Communications

Graduate Certificate

0.7 years part-time accelerated

Principles of global communications
Strategic communications in a digital era
Data analytics in communications
Effective crisis communications

Marketing and Digital Communications

Master

1.4 years part-time accelerated

Social media marketing
Digital marketing
Marketing principles in a digital world
Integrated marketing communications

Choose any 4 Monash Online units

Structure
Entry Requirements
Fees

Structure

The course is structured in two parts: Part A. Core master’s study, and Part B. Advanced expertise. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B.

Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

Need further clarification about our online course structure?

You can submit an enquiry directly to our student consultants by using the form listed on our contact us page. You’ll have the opportunity to schedule a call if you’d like to receive further information.

Part A. Core master's study: 8 units (48 credit points)

These units draw on best practices within communications and media studies.

Principles of global communications

Strategic communications in a digital era

Data analytics in communications

Effective crisis communications

Marketing principles in a digital world

Social media marketing

Integrated marketing communications

Digital marketing

Part B. Advanced expertise: 4 units (24 credit points)

The focus of these units is professional or scholarly work that can contribute to a portfolio of professional development.

You must complete 4 units (24 credit points) of Monash Online units not already completed.

Entry Requirements

Your entry level will determine how many units you must complete to graduate with a Master of Marketing and Digital Communications. The Master of Marketing and Digital Communications offers two pathways to entry depending on prior qualifications.

Entry level 1: 72 credit points to complete

Duration: Two years part-time

An Australian bachelor’s degree in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.

OR

An Australian bachelor’s degree, with a Weighted Average Mark (WAM) of 60, or equivalent qualification and at least two years of relevant work experience approved by the faculty.

OR

An Australian bachelor’s degree and an Australian graduate certificate in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.

*Relevant disciplines include: business, humanities, marketing and social sciences.

Entry level 2: 48 credit points to complete

Duration: 1.4 years part-time

A Monash University Graduate Certificate of Marketing and Digital Communications with a Weighted Average Mark (WAM) of 60.

English requirements

Applicants must meet the English language requirements.

University entrance requirements

Minimum entrance requirements apply for admission to Monash University Australia.

If you need help understanding the above entry requirements, reach out to our student consultants on our contact us page and schedule a booking for a chat.

Fees

For the Master of Marketing and Digital Communications, the estimated cost is $4,375.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Looking for clarification on fees or scholarships?

Enquire with our student consultants and schedule a call to get your questions answered.

Marketing and Digital Communications online at Monash

Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics. Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.

Monash Online’s flexible study model means that you don’t need to take time away from your existing work or personal commitments. Gain a master’s qualification with an emphasis on current marketing trends at your own pace, from the convenience of your own home or office.

Meet your academic team

Dr Mugdha Rai

Course Designer

Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.

Bora Min

Bora Min is a consumer behaviour researcher who specialises in consumer novelties, innovation and new product adoption. Her research focuses on how feelings of control influence consumers’ need to adopt new products. She has bachelor’s and master’s degrees in Social Psychology and a PhD in Marketing.

Marketing and Digital Communications at Monash Online

Monash goes above and beyond making sure that there is appropriate networking opportunities for students, that is done through discussion boards in each subject, as well as numerous Facebook groups.

Ashleigh Rak

Monash Online Graduate

Industry insights

A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles. You will be able to find work as a:

Advertising Manager
Brand Manager
Digital Content Coordinator
Digital Marketing Specialist
Digital Marketing Team Leader
Digital Marketing Manager
Communications Adviser
Marketing Communications Specialist.

4.0 stars out of 5
Digital Marketing Managers report very high job satisfaction.

21.1% job growth is expected for digital marketing manager roles over the next five years.

$110,000 is the most common salary for a Marketing Manager in Victoria.

What is the difference between the Master of Marketing and Digital Communications and a traditional marketing degree?

Unlike other marketing courses, Monash’s Master of Marketing and Digital Communications equips you with specialist knowledge in the digital space so you can keep pace with contemporary digital trends.

Why has digital communications been included in this course?

We’ve included digital communications in this course so you can learn the impact that emerging digital technologies have on modern communications.

In doing so, you will enhance your understanding of the role digital media – such as social media – plays in marketing. This will give you a significant advantage when applying for more senior marketing roles.

What does relevant work experience mean?

In this case, ‘relevant work experience’ means you should have at least two years of marketing or related work experience approved by the faculty, plus a bachelor’s degree.

If you are using a CV, you will need at least five years’ work experience in marketing or communications, or related experience approved by the faculty.

*Applicants are required to provide a Curriculum Vitae and two references from their employers.