Master of Marketing and Digital Communications
20-24 hours per week
Jan, Mar, May, Jul, Aug, Oct
Find yourself at the forefront of a dynamic and evolving industry.
Make an impact online
Create a digital presence that engages an audience and compels them to act. The Master of Marketing and Digital Communications is your opportunity to become an expert voice in this field, and to develop a highly marketable skill set.
Organisations are increasingly looking for marketing and communications professionals with specialist knowledge in the digital space to keep pace with contemporary trends. You’ll graduate from this master’s degree as an in-demand leader who understands the connection between marketing and wider society in digital and global contexts.
What you will learn
- Digital fluency
Focus on the impact that emerging digital technologies are having on communications.
Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
- Digital media
Extend your understanding of the role digital media, such as social media, plays in marketing.
The course is structured in two parts: Part A. Core master’s study, and Part B. Advanced expertise. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B.
Note that if you are eligible for credit for prior studies you may elect not to receive the credit.
Need further clarification about our online course structure?
You can submit an enquiry directly to our student consultants by using the form listed on our contact us page. You’ll have the opportunity to schedule a call if you’d like to receive further information.
Part A. Core master's study: 8 units (48 credit points)
These units draw on best practices within communications and media studies.
Principles of global communications
Strategic communications in a digital era
Data analytics in communications
Effective crisis communications
Marketing principles in a digital world
Integrated marketing communications
Part B. Advanced expertise: 4 units (24 credit points)
The focus of these units is professional or scholarly work that can contribute to a portfolio of professional development.
You must complete 4 units (24 credit points) of Monash Online units not already completed.
Your entry level will determine how many units you must complete to graduate with a Master of Marketing and Digital Communications. The Master of Marketing and Digital Communications offers two pathways to entry depending on prior qualifications.
Entry level 1: 72 credit points to complete
Duration: Two years part-time
An Australian bachelor’s degree in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.
An Australian bachelor’s degree, with a Weighted Average Mark (WAM) of 60, or equivalent qualification and at least two years of relevant work experience approved by the faculty.
An Australian bachelor’s degree and an Australian graduate certificate in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.
*Relevant disciplines include: business, humanities, marketing and social sciences.
Entry level 2: 48 credit points to complete
Duration: 1.4 years part-time
A Monash University Graduate Certificate of Marketing and Digital Communications with a Weighted Average Mark (WAM) of 60.
Applicants must meet the English language requirements.
University entrance requirements
Minimum entrance requirements apply for admission to Monash University Australia.
If you need help understanding the above entry requirements, reach out to our student consultants on our contact us page and schedule a booking for a chat.
For the Master of Marketing and Digital Communications, the estimated cost is $4125.00 per unit. You may be eligible to receive a FEE-HELP loan to cover part or all of your tuition. Fees are subject to change annually.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Looking for clarification on fees or scholarships?
Enquire with our student consultants and schedule a call to get your questions answered.
Marketing and Digital Communications online at Monash
Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics. Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.
Monash Online’s flexible study model means that you don’t need to take time away from your existing work or personal commitments. Gain a master’s qualification with an emphasis on current marketing trends at your own pace, from the convenience of your own home or office.
Meet your academic team
Dr Mugdha Rai
Mugdha Rai is the Director of the Master of Digital Marketing and Communications. Her research includes issues of globalisation, comparative communication studies, advocacy, political communication and democracy. She has degrees in media and communications, international law and journalism.
Online Learning Adviser
With over 15 years of online teaching experience and having studied most of her Masters of Business (Marketing) online and overseas, Jo McGregor understands the challenges and rewards of online study. She has 25 years of experience in consumer, industrial and services marketing and currently works in consultancy with PMAC Consulting.
Bora Min is a consumer behaviour researcher who specialises in consumer novelties, innovation and new product adoption. Her research focuses on how feelings of control influence consumers’ need to adopt new products. She has bachelor’s and master’s degrees in Social Psychology and a PhD in Marketing.
Marketing and Digital Communications at Monash Online
Monash goes above and beyond making sure that there is appropriate networking opportunities for students, that is done through discussion boards in each subject, as well as numerous Facebook groups.
Monash Online Graduate
A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles. You will be able to find work as a:
- Advertising Manager
- Brand Manager
- Digital Content Coordinator
- Digital Marketing Specialist
- Digital Marketing Team Leader
- Digital Marketing Manager
- Communications Adviser
- Marketing Communications Specialist.
4.0 stars out of 5
Digital Marketing Managers report very high job satisfaction.
21.1% job growth is expected for digital marketing manager roles over the next five years.
$110,000 is the most common salary for a Marketing Manager in Victoria.
Studying online, the Monash way
Courses designed for online
Gain a world-class education, delivered through a dynamic virtual classroom and taught by leading academics.
Support seven days a week
You’ll have ongoing access to dedicated support services that have been specifically designed for your discipline.
Equipped for career success
You’ll graduate as an in-demand employee, ready to take the next step in your career.
Download a course guide
Fill in your details to download an interactive course guide containing:
- course information
- career pathways
- how online study works
- course fees
- how to apply
Monash Online is a partnership between Monash University and Online Education Services (OES). Learn more.