Graduate Certificate of Business Administration (Digital)

You must complete two units from below.

Marketing

Marketing

Unit Code: MBO5001

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In light of an increasingly digital and dynamic business environment the practice of digital marketing is explored and provides participants with an opportunity to deepen their learning and build a portfolio of successful marketing projects. Specifically, participants will employ their understanding of digital strategies, data use, design thinking and agile methods to arrive at a set of findings about the current and future state of marketing as practiced in a specified industrial sector.

Managerial accounting

Managerial accounting

Unit Code: MBO5002

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This unit provides MBA (Digital) students with foundational and practical knowledge for the management accounting within contemporary organisations. Like the other five function-based units, the accounting unit emphasises the contemporary tools and techniques for budgeting, resourcing, and accounting activities, reflecting the current environment of digital transformation. The primary lessons and tools provide base-line understanding of managerial accounting appropriate for experienced professionals and managers who aspire to strategic leadership. The unit is designed for non-accounting and non-financial managers who consume and apply accounting information, not those engaged in the practice of accounting.

Operations and logistics

Operations and logistics

Unit Code: MBO5003

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

A key focus in this unit will be understanding the role of current and emerging technologies including robotics, AI, sensors (e.g. RFIDs), machine learning and smart, interconnected devices in transforming operations, logistics, and supply chains. Contemporary disruptions and challenges to global supply chains, operations and distribution systems, associated with geo-political pressures and changes, as well as environmental and sustainability are examined.

Financial management

Financial management

Unit Code: MBO5004

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

A key focus of this unit is to make use of digital platforms and explore new developments in finance, such as employing Fintech, peer-to-peer lending, and making investment decisions under uncertainty. The unit will also provide an introduction to financial statement analysis and core concepts such as discounted cash flow techniques, corporate capital budgeting and valuation and explore issues involved in the firm’s financing.

People and culture

People and culture

Unit Code: MBO5005

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This unit explores engagement, development and performance of people in organisations in light of an increasingly digital and dynamic business environment. You will explore people analytics, models and methods to generate insights for decision-making. Specific areas of focus include the adoption of digital technologies (e.g. systems, media, and platforms) in people management, the integration of AI systems in the performance of work, and new dynamics in the relationship between organisations and workers.

Governance, continuity and crisis management

Governance, continuity and crisis management

Unit Code: MBO5006

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This unit provides you with an opportunity to deepen your learning and build a portfolio of successful projects on the current and future state of governance, business continuity and crisis management. Stakeholders require new standards for responding to failures in corporate responsibility and an increasingly dynamic and uncertain environment. You will integrate lessons from of a broad range of established governance practice and theory, with specific issues: e.g. risk, crisis response planning, diverse and inclusive organisational practices, cybersecurity, crisis management, and social licence to operate.

You must complete one unit from below.

Strategic management of contemporary organisations

Strategic management of contemporary organisations

Unit Code: MBO5007

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

This unit provides MBA(Digital) students with foundational and practical knowledge for strategic management of contemporary organisations. Like the other organisational skills-based units, the strategy unit emphasises the contemporary environment and anticipated changes in the emergence of new organisational forms. To do this, the unit places students in virtual teams that experience iterative sprints, introducing them to the challenge of guiding organisational alignment within dynamic environments

Leadership for sustainable development

Leadership for sustainable development

Unit Code: MBO5008

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

Students will engage with ways in which leadership practice can contribute to meeting sustainable development principles and ESG imperatives which increasingly confront today’s businesses. Leaders need to demonstrate a commitment to the principles of sustainable development and requires alignment to more than just efficiency and profitability goals. It needs to be directed to the longer term sustainability goals and students will explore key models, approaches, and practical implications of leadership that are inclusive, collaborative and long-term in their orientation and aspiration.

Innovation and change for digital transformation

Innovation and change for digital transformation

Unit Code: MBO5009

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

If people lack the right mindset to change and the current organisational practices are flawed, digital transformation will simply magnify those flaws. Digitalisation can be thought of as the use of digital technologies, platforms, systems and methods to change business models, create new products and services and introduce new ways of generating value. Design thinking, business model canvas, customer experience mapping and agile implementation will be built upon in order to explore the application of innovation approaches for digital transformation.

You must complete one unit from below.

Currency and lifelong learning

Currency and lifelong learning

Unit Code: MBO5010

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

To keep pace with new and dynamic digital technologies modern professionals must continually build on their digital intelligence and enhance their currency. In ‘Currency and lifelong learning’ you will explore, experiment and advance your professional practice through a range of practical learning. This unit will significantly improve your ability to access, evaluate and use information and data to establish you as a driven and valuable professional.

Direction, purpose and career advancement

Direction, purpose and career advancement

Unit Code: MBO5011

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

In ‘Direction, purpose and career advancement’ you will deepen your understanding on how to establish a purposeful and adaptable career. The unit involves a broad range of interactive learning to encourage professional and development goals, including positive psychology, growth mindset, journaling, networking and design thinking approaches. You will engage on a developmental journey with the aim of building professional and personal self-awareness that you can take with you long after you graduate.

Connection, communication and community

Connection, communication and community

Unit Code: MBO5012

Contact Hours: 20-24 hours of study per week

Duration: 6 weeks

Description:

As technology advances, so too does our need to connect with one another in the workplace. ‘Connection, communication and community’ explores the contemporary idea of professional communities and how they can be enhanced through more effective and inclusive communications. You will gain valuable skills in network analysis, communities of practice, learning communities, organisational learning and social media.