Data analytics in communications
Unit Code: APG5193
Duration: 6 weeks
Contact Hours: 20-24 hours of study per week
Credit Points: 6
Data analytics in communications is an introduction to the role of big data in the field of strategic communications. Data analytics is discussed and interpreted to assist in providing insights to the processes of communication. A key emphasis will be on social network analysis in which digital data will be gathered, analysed and visualised in the context of communication flows. Google search trends will be further explored, together with a focus on distinct ethical, legal and public interest implications raised by the use of big data.