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Marketing for healthcare managers

Unit Code: MKF5505

Duration: 6 weeks

Contact Hours: 20-24 hours of study per week

Credit Points: 6


‘Marketing for healthcare managers’ foregrounds the importance of marketing activities in the health care sector. You will learn about a range of marketing concepts and techniques that aid public health messaging and community engagement, including: value exchange, development of corporate and marketing strategic plans, product and service development, the use of marketing decision making tools, and the fundamentals of consumer behaviour.