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Principles of global communications

Unit Code: APG5191

Duration: 6 weeks

Contact Hours: 20-24 hours of study per week

Credit Points: 6


In the fast-changing world of globalisation and communications, ‘Principles of global communications’ will provide foundation knowledge and skills in the understanding of political economy and the power of media ownership. Representation and social media will be a particular focus, together with an understanding of the roles played by audiences, media reception and consumption. Digital disruptions in industries across diverse sectors will be further explored in the context of the complexities posed by policy, regulation, data and privacy. This unit also has a focus on networked communications.