Social media marketing
Unit Code: MKO5601
Duration: 6 weeks
Contact Hours: 20-24 hours of study per week
Credit Points: 6
Social media marketing will analyse and critically review the social media landscape. Social media marketing strategy, social campaigns and IMC – including Strategies and viral will be further explored. Students will be able to advise and authenticate how organisations can utilise social media to build an in-depth understanding of customers and stakeholders, including the social media customer, social networks and communities. Consumer behaviour and critics of social media marketing will also be analysed to debate and critically reflect on how ideas spread through social media and devise strategies to meet consumers’ needs and wants.