Strategic communications in a digital era
Unit Code: APG5192
Duration: 6 weeks
Contact Hours: 20-24 hours of study per week
Credit Points: 6
Strategic communication in a digital era further explores broad debates in the core concepts and theories of strategic communication across public, private and non-government sectors in a global context. In today’s societal world anyone from politicians, to business leaders, to environmental and human rights groups, as examples, lean to the fields of communications and media to advance their strategic aims and goals. Sources, strategies and ethics will be further analysed together with a particular emphasis on the complexities of new social movements and communication for development. These distinct ethical considerations are critical to professional communications in a digital era.